Generating $100,000 Revenue For A Dead Hardware Store

The Goal

A leading B2B online retailer offering a vast inventory of over 450,000+ hardware products. Specialising in data storage solutions, the site provides a wide range of internal and external hard drives, solid-state drives (SSDs), and related hardware. Tailored for business customers, including enterprises, IT professionals, and resellers, the platform ensures access to high-performance and reliable technology to support various business needs.

They brought Muhid on board to refine their B2B SEO strategy with a focus on technical improvements, keyword and content strategy, and backlink acquisition. Our primary goals were to enhance search visibility, optimise website performance, and increase organic traffic. By implementing detailed technical fixes, conducting thorough keyword research, creating strategic content, and building high-quality backlinks, we aimed to significantly improve the site’s overall performance and visibility in a competitive market.

The Strategy

Objectives:

Our strategy to achieve for harddisk direct UK includes the following:

  • Having 450k+ products makes you a powerful or topically rich contender in SERPs, But issues like broken site hierarchy, cannibalization, and duplication makes it ineffective. So we have started with our main objective which is technical SEO.
  • Conduct keyword research to target diverse user intents for each product or landing page, prioritising relevance over high-volume keywords
  • Create and implement a B2B based topical strategy to engage the audience & generate valuable b2b sales.
  • Use analytics tools to monitor key performance indicators (KPIs) such as organic traffic, conversion rates, and bounce rates.

Execution:

Technical fixes:

To address the challenges of a broken site hierarchy, cannibalization, and duplication for our 450k+ products, began our technical SEO execution plan by conducting a comprehensive audit to identify and resolve these issues. Restructured the site hierarchy to ensure clear, logical navigation, implemented canonical tags to manage duplication, and optimised product pages to prevent keyword cannibalization. Additionally, we enhanced site speed, fixed broken links, ensured mobile-friendliness, and implemented schema markup to improve search engine understanding of our content. Also focused on resolving crawl errors, optimising redirections, and ensuring proper use of robots.txt and XML sitemaps. This thorough technical SEO approach set the stage for more effective SEO strategies and better SERP rankings.

Keyword Research:

To effectively target diverse user intents for each product or landing page, Conducted thorough keyword research by focusing on relevance over sheer volume. By analysing search patterns and user queries, I identified keywords that align closely with the specific needs and interests of our audience. This approach ensures that each page addresses varied intents, from informational to transactional, thereby enhancing user engagement and increasing the likelihood of conversions. 

B2B Focused Topical Research:

To create and implement a B2B-based topical strategy for engaging the audience and generating valuable sales,  Began with market research to identify industry trends and pain points. Then developed a content calendar featuring SEO-optimised blog posts, case studies, and product guides addressing these issues. By focusing on targeted keywords, meta descriptions, and internal linking, improved our search engine rankings and organic traffic. Regular analysis of engagement metrics allowed for continuous refinement, resulting in increased audience interaction and high-quality B2B leads and sales

Tracking & Reporting:

To effectively monitor key performance indicators (KPIs) such as organic traffic, conversion rates, and bounce rates, we utilised analytics tools like Google Analytics and SEMrush. First, Set up custom dashboards in Google Analytics to track organic traffic trends and user behaviour in real-time. Then created goals to measure conversion rates accurately, ensuring each significant action, like purchases or sign-ups, was recorded. To address bounce rates, Analysed user flow reports to identify where visitors were dropping off and implemented A/B testing to optimise those pages. Regularly reviewing these metrics allowed me to adjust my SEO strategies dynamically, improving overall site performance and achieving targeted growth.

The Result

 

The results from our SEO execution plan were remarkable. We increased the site’s indexing rate from 10% to 50%, significantly improving its visibility by 70%. Utilizing SEMrush and Google Search Console, we attracted 5,000 monthly users. Additionally, we revived previously inactive merchant listings, enhancing their visibility and performance. Most notably, these combined efforts led to achieving $100,000 in revenue within a month(SS not attached due to company restrictions), underscoring the effectiveness of our strategy.