Generating 4k Daily Clicks & 150K Daily Impressions From Scratch For A Cybersecurity Brand

Client Overview

One of the big cyber security brand launch their data removal service, That is a digital privacy service designed to protect and manage users’ online privacy by focusing on removing personal information from data brokers and other online databases. It automates data removal requests and provides tools for tracking their status, ensuring transparency and control. Additional features include a tracker blocker to prevent online tracking, social media privacy management for controlling and enhancing privacy settings, privacy reports for monitoring digital privacy status, and privacy recommendations based on account analysis to improve online privacy.

They enlisted Muhid to help create a B2C Content Based SEO campaign to increase brand exposure, optimise its website for search, and drive more organic traffic. Our team’s long-term efforts to accomplish these goals have resulted in massive month-over-month gains across several metric areas, especially traffic and leads.

Targeted Region: Global
Technology: wordpress
Business Type: B2C Service Provider
Things Perform: On-page, Off-page, Technical SEO, Content Marketing

The Strategy

Our strategy to achieve this project objectives includes the following:

  • Create and implement a topical strategy to engage the audience at all stages (TOFU, MOFU, and BOFU) & generate leads.
  • Implement ongoing technical SEO changes throughout the campaign.
  • Restructure landing page content & keyword research to fulfil all user intents.
  • Acquire high-quality backlinks to validate website trust and improve search rankings in a competitive online space.Boost user engagement across the entire website by tracking & fixing errors through GA4 custom events and funnels.”

Execution

Topical research:

By conducting thorough keyword research and competitor analysis, I identify high-interest topics that resonate with our target audience. For TOFU, I focus on creating informative and engaging content such as How to, What is, all the informative topics that attract and educate potential audiences. Moving to MOFU, I develop in-depth resources issues or problems which were solved by our product, helping to nurture prospects and build trust. At the BOFU stage, I craft compelling product comparisons, customer testimonials, and detailed product demos to convert leads into customers. By integrating CTAs strategically within the content and leveraging social media and email marketing, I ensure consistent engagement and lead generation throughout the customer journey.

Technical SEO

Technical fixes:

Analyze & Implement ongoing technical SEO changes throughout the campaign to ensure optimal website performance and search engine visibility. This involves conducting regular site audits to address issues like broken links, duplicate content, and crawl errors. I prioritise enhancing site speed, mobile-friendliness, and user experience, which are crucial for rankings and engagement. Optimising meta tags, headers, and schema markup helps improve content relevance and search engine understanding. Additionally, I maintain and improve site hierarchy with a logical internal linking structure for easy navigation and indexation, while employing external linking strategies to build site authority and trustworthiness

Landing Page changes:

focus on restructuring landing page content and conducting meticulous keyword research to fulfil all user intents effectively. This process begins with a comprehensive analysis of user search behaviour and intent, allowing me to identify relevant keywords and phrases that align with our audience’s needs and queries. I then optimise landing pages by organising content in a clear, logical manner, ensuring that it addresses the specific questions and concerns of our visitors. Each landing page is designed to provide immediate answers and solutions, enhancing the user experience and increasing engagement. By incorporating targeted keywords naturally into headlines, subheadings, and body text, I improve the page’s SEO performance, making it more discoverable by search engines. Additionally, I implement A/B testing to refine content layouts and CTAs, ensuring that each element is optimised for conversion. This strategic approach not only improves search rankings but also ensures that our landing pages effectively meet the diverse intents of our users, driving higher engagement and conversion rates.

Acquire Backlinks:

focus on building relationships and creating valuable content. We identify authoritative sites and influencers in the privacy and cybersecurity niche, then reach out with personalised pitches for collaboration. We produce in-depth articles, infographics, and whitepapers that attract natural links. Additionally, we leverage guest posting & HARO opportunities and participate in industry forums and events to establish our authority and network with key players

GA4 Tracking & Reporting:

To boost user engagement across website, we utilize GA4 custom events and funnels to track and address errors effectively. By setting up specific custom events, we gain insights into user interactions and behaviors on the site. We analyze this data to identify any obstacles or issues affecting user experience. Based on these findings, we implement targeted fixes and optimizations to streamline navigation and content engagement. Additionally, we design and monitor conversion funnels to ensure smooth user journeys, continually refining our approach to enhance overall site performance and user satisfaction

Results

Over the past six months, our strategic efforts have yielded remarkable results for this cybersecurity brand. We’ve surged from zero clicks per day to 4,000 clicks per day, while daily impressions skyrocketed from 100 per day to an impressive 160,000 per day. Sales, initially non-existent, have now reached a steady rate of two per day. Notably, we’ve achieved 107,000 clicks in the last six months, with 80% of these occurring in the final two months. Our resilience and adaptability have allowed us to not only survive but thrive through all recent updates, leveraging them to further enhance our performance and drive significant growth.